Bigger, from MMO-Champion forums (h/t Svenn):
http://i2.photobucket.com/albums/y41...d/06ef8e57.jpg
[The] opening of the Dark Portal, and the renewed war to... Burning Crusade's destruction of worlds, the heroes [of Azer]oth have given little thought to the frozen wastes of [Northr]end- and the terrible, ancient powers that wait there. [Th]e brooding evils of the fallen Nerubian empire and their [malev]olent sovereign have not forgotten Azeroth...
The former death knight and now Lich King Arthas has set in motion events that could lead to the extinction of all life in Azeroth, as his undead armies and the necromantic power of hte plague threaten to sweep across the land. Only the mightiest heroes can survive the frozen [wastel]ands with any hope of disrupting... Arthas- and perhaps... the Lich King himself... for all time.
Some of the highlights you will learn more about at BlizzCon:
(stuff other people already typed out)
* Expanding character customization options, including new hairstyles & dances, the ability to change the hairstyles of existing characters, and new skin color variants.