Originally Posted by Vectivus
I think, in all honesty, guilds like this happen by mistake. The GM or the officers decide that they are a 'casual' guild, but then ramp up to try and progress in raids;
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This is what tore my old guild apart. We started out as a very laid back and casual guild, but we had some very skilled people in the guild and so we breezed through Karazhan, killed Gruul in three pulls and were doing pretty good. But then we officers tried to get on to people to improve their performance (mage who did about 10% more damage then the tank) and then those people stopped showing up, their friends stopped showing up, the people willing to put in the time left because we couldn't recruit fast enough for their tastes.
Basically, I think a guild needs a pretty clear vision ahead of time as to where it's trying to head.