Originally Posted by sadris
It seems cheaper to have someone report your name for "trademark violation."
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Surprisingly there are some names they just won't change no matter how many times you /report it. This is a good thing since, dollars to donuts, /report was very likely being abused in this manner. Also, If you transfer servers and no one has your name but you want to change your name, you now have an option. Another nice little capitalistic stroke of brilliance on Blizz's part to make more money and fill a need. I wish more MMO companies thought this way.