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The fact that they built new servers doesn't mean they opened new data centers. You've got to remember that Europe is a lot smaller then the US, let alone the difference between US and AU. Doing some quick googles, The distance from Stockholm to Athens is about 2400km, while LA to NY is nearly 4k. Physical distance is not really a big issue latency wise, with these kind of distances. Putting all data centers on a compromise between physical distance and infrastructure would make sense, and Paris and Frankfurt fit these criteria. So why not build extra servers where you already have a company infrastructure.
I am wondering what causes these high latencies between US and AU though. I just, to test, pinged a server that as far as I know is in Florida (from Amsterdam). The ping is around 110ms. Is there an infrastructure issue between US an AU?
On a related note, My ping to the WoW firewall (the point where you can no longer see pings on a traceroute) is only 20-25ms, and my ingame latency, in raid, is often 100-120ms. Clearly data takes a while inside the WoW network.
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