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I think that simply releasing the content by removing attunements is enough of an incentive to maximise a raid instance's exposure to the casual population. However, I also think the current process of "keying up" in a per-character manner is flawed, and a little unfair. Maybe make it a guild-wide quest, that requires a guild to kill a boss(guarding the instance doors) with an extremely high <dps/situational awareness/raiding experience> requirement. After that is completed, the guild as a whole is attuned to the new raiding instance. Including alts, trialists, or people that happen to join after the event. Then, some time afterwards, once Blizzard decides that particular raiding instance needs more exposure, the guardian is removed.
I do agree that my idea might lead to some people getting free rides through an instance, but honestly, I don't see it as being that much of a problem. Considering there will be at least one fight in each instance acting as a retard check(Solarian, Lurker, Rage Winterchill, Teron), the people that shouldn't be in will probably not get taken to a raid, due to them causing wipes.
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