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As you can see, I struggle with verbosity.
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Quite the contrary, I'd say you're quite good at it ;-)
As to the point at hand, Blizzard seems to have a run away train here. They can keep control of their subscriber base only as long as there is something to do, and Blizzard is slacking on building the rails.
Here''s why I think Blizzard has fucked up. Look at the guild recruitment page:
WoW Forums -> WoW Guild Recruitment
11 of the posts on the first page (as of the time I loaded the page) are from guilds farming Illidan who are recruiting. People are bored, and raiders are leaving that aspect of the game. I understand that money can't solve all problems, but goddamn if Blizzard shouldn't have figured out a way to build it faster given their resources. It's officially been 9 months since Illidan was killed. Thankfully Zul'Aman was released with the timed event since then.