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Gear is not and should not just be there to keep bads playing, it should also be something to achieve for good players. So yea, lots of people actually care. It's just entirely against what MMO's are about (character building) so I can't really see why you don't just play FPS's/RTS's or something, if you're so fond of starting maxed and staying there.
Blizzard just pampered ultra casuals with free gear too much, it genually tricked some of them (you?) into thinking free gear would actually make things more fun, and now people are even saying the current system is too much work. Well have some news, you're playing a character progression game that's already really carebear in its league, so if you want to be succesful that's what you got to do. Is that unfair? No, people that really want to compete just farm that gear, so you won't get matched against people who just spend more time on their gear (bar the 2 T6 rogues and paladins per battlegroup) at the top level.
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