Before we delve into such a complex question (that probably requires a few years of Psychology academics to truly answer), I think there is is a more fundamental question that many people would prefer answered first – namely, why does it matter?

I believe answering the question why people play World of Warcraft will eventually lead to some insight regarding the success of WoW. We have in front of us one of the most popular video games (what other game currently has 10 million active players?)...

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