Well, I would guess the "drag him to the fires" bit in the chat logs would be a hint :p
That item he drops is weird, I really wonder why Blizzard makes an item that has a "equip bonus: +125 dmg/heal", and then also adds to the base item "+16 dmg/heal". wtf?
Kind of a bummer though that content Blizzard took a few months to develop is being finished in basically 1-2 days by hardcore people
I was on the PTRs on and off yesterday (the servers are booting people off constantly), the quest hubs are fairly small (ogre one, netherwing, skettis) and on PVP servers its going to be a nightmare or a lot of fun, depending on your POV. Most people are going to go for the netherwing one first I would imagine (especially due to the day limits), its pretty much new mobs and camps but same size as before - netherwing island in shadowmoon.