Originally Posted by Nostrum
Why waste 100g by massive undercuts then when you could just list them at 1c under? They will always sell at prime time.
Not that I'd be complaining if I was on your server.
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This is a common misconception that people who doesn't undertand economics makes. If there are more people who want to sell Eternal Fires at 40g than people who wants to buy Eternal Fires at 40g everyone will not be able to sell theirs. Even if they wait, there will be more and more gathered. The only way to make sure that you are the one selling your Eternal fires, is to lower the price. When the price gets low enough, some people will stop gathering because it's not worth it, and some people will start buying because they can afford it.
In a normal economy, people would not care about 1 cent less. There are many other factors involved when you choose where to buy something. You would have to lower the price by a lot more than 1 cent to make sure that your wares sold. In WoW this is not true. Because of the automatic sorting of the auction house, being 1c cheaper will pretty much always guarantee you get your stuff sold first. Therefore, it's common to undercut with 1c.
It is very important to notice, that unless prices go down with a noticable amount, more stuff will not be sold. The same amount of Eternal Fires will be sold, you will just change who gets to sell them. Therefore there must be a loser in this scenario. As long as you are selling more of your stuff, someone else is selling less. In this case, the loser is the one who can not constantly guard the auction house, undercutting everyone else posting with 1c. Someone who wants to put stuff up on the auction house, then log off and come back one or several day later, has no benefit from undercutting by 1c. Someone will just undercut him right away, and his wares will not be sold. However, if he lowers the price with 5g, more people will start buying eternal fires and fewer will undercut by 1c. This will go on until there are no longer any cheap eternal fires on the auction house. By doing this, he ensures that his items will sell. If stuff would "always sell" at primetime even for 1c undercut, you would probably be even better off posting it 1g higher, since the amount of stuff beeing bought is currently higher than the amount being put up.
To everyone who gets angry with others who undercut by "way too much". Just buy their stuff and put it up with a 1c undercut. You will make money and it will always still sell, right? At least that's what you claim in your whines...