They didn't build it "on top of" bit-torrent. They simply implemented the bit-torrent specification with the downloader and point it to a private, secure tracker that they run.
BitTorrentSpecification - TheoryOrg
If you need to distribute a large amount of data to multiple sites, then bit-torrent is definitely one way to efficiently do that...assuming the networks they all operate on play nice with bit-torrent traffic. Of course, most just cap your bandwidth per month these days unless you're a business. Then you just get charged extra if you go over your limit.