I did some testing on a dummy with naked gear and some very weak 2h axes, and found some interesting things.
For normalized rage generation,
I sometimes got:
3 rage from a MH dodge
2 rage from a MH hit
2 rage from a OH hit
I never got the normalized rage from a MH hit which is what a 3.5*3.2/2 = 5.6 normalized hit would give. The strikes that land are between 50 and 90 damage which suggest giving up to 1 rage from non-normalized sources: 5/4/320.6*damage dealt, but all I got was 2-3 rage for each main hand hit.
Also, I am definitely getting full rage form dodged and parried attacks, maybe a dodge or parry is treated as a shielded target?
Also, a note about over representation of heroic strikes and the glyph in the sheet, it is assuming that you get the 10 rage from a heroic crit simultaneous to it critting, which does not happen in the game. The heroic strike is a prerequisite of the extra rage from the crit, they don't go hand in hand.
I digged out this post from Kalgan:

Those are definitely inaccurate.
Here are the current rage generation formulae (note: these are slightly different than the ones which are on the current public test realms).
The notable changes include an update to offhand rage generation (previously it was not being normalized correctly), and an improvement to rage generation from crits (essentially, crits now generate double the rage the hit would have ordinarily caused). The later change should help ensure that certain specs (ie: sword specialization) don't become clearly superior to crit-enhancing specializations like Axe/Polearm.
For Dealing Damage:
Main Hand Normal Hits: Factor=2.5
Main Hand Crits: Factor=5.0
Off Hand Normal Hits: Factor=1.25
Off Hand Crits: Factor=2.5
Rage Conversion Value (note: this number is derived from other values within the game such as a mob's hit points and a warrior's expected damage value against that mob):
Rage Conversion at level 60: 230.6
Rage Conversion at level 70: 274.7
Expansion Rage Gained from dealing damage = ((Damage Dealt) / (Rage Conversion at Your Level) * 7.5 + (Weapon Speed * Factor))/2
Pre-Expansion Rage Gained from dealing damage = (Damage Dealt) / (Rage Conversion at Your Level) * 7.5
For Taking Damage (both pre and post expansion):
Rage Gained = (Damage Taken) / (Rage Conversion at Your Level) * 2.5
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which is definately different from the wowwiki note as f = 7,3.5,1.75 values which is what I've used for years.